The Money Mindset Mentoring Podcast

Steve Hamoen covers sales and marketing mastery to overcoming challenges, scaling through team development, and harnessing the power of mentorship for rapid growth.

#2 - It Took 23 Years Till I Realized This Mistake

E2 • Oct 5, 2023 • 30 mins

In this episode, Steve Hamoen discusses the importance of attention in business, the role of speed in decision making, and how to handle mistakes. He delves into marketing strategies, identifying ideal clients, the significance of community and status, and the value of bootstrapping and cold calling. He also explores using social media for creating social proof, building partnerships, and understanding marketing concepts.

Key Points

Marketing is more critical than sales for business growth because it allows for a one-to-many relationship, attracting multiple potential clients simultaneously.
To effectively target your marketing efforts, identify your ideal client based on factors like high value, ease of locating, longevity, and their specific pain points or desires.
Consistent and frequent actions in marketing, such as producing content across various platforms and networking, are essential for building a strong brand and becoming omnipresent in your market.

Speakers

Steve Hamoen

Host • 100%

Chapters

0:00	Introduction and the value of attention
4:36	Striving for omnipresence in business
10:07	The role of speed and frequency in decision making
13:38	Handling mistakes in business and the importance of dominance
16:22	Making marketing a priority and understanding your ideal client
21:25	The role of community and status in client's decision-making
23:37	Bootstrapping for businesses and the importance of cold calling
26:06	Utilizing social media for marketing and creating social proof
27:46	Building partnerships, co-promotion, and personal branding
29:08	Understanding marketing concepts over mechanics and closing remarks

Transcript

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