#7 - Break Digital Media with Dan Wood
In this episode, Steve Hamoen and Dan Wood delve into the power of digital marketing. They discuss Dan's career journey, the importance of understanding your audience, and innovative ways to grab attention in sales and marketing. They also explore the challenges of transitioning to virtual teaching, navigating the lead generation market, and scaling a business through team development. Finally, they discuss the role of retargeting and data feedback in digital marketing.
Key Points
- Embracing digital marketing's data feedback is crucial for making informed decisions and creating effective split tests to see which strategies resonate with the market.
- Understanding the importance of marketing and its role in business growth is essential, as it can significantly impact lead generation and scale a business when integrated with a strong sales team.
- Retargeting is a powerful tool in digital marketing that allows for a form of omnipresence by staying in front of potential customers who have previously interacted with your content or products.
Chapters
| 0:00 | |
| 1:30 | |
| 9:02 | |
| 13:02 | |
| 15:31 | |
| 20:27 | |
| 22:43 | |
| 26:38 | |
| 30:34 | |
| 35:15 |
Transcript
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