#70 Chris Pistorius | Mastering Dental Marketing: Strategies, Facebook Ads, and Future Trends
Steve Hamoen and Chris Pistorius dive into dental marketing essentials and the competitive landscape of the dental industry. They discuss effective strategies for growing a dental practice, mastering Facebook advertising, and comparing it with Google ads. The episode covers leveraging video cards in personalized marketing, understanding key marketing metrics and profit margins, and planning for future growth. They emphasize reframing marketing as an investment and share insights on upcoming marketing trends.
Key Points
- Utilizing Facebook's lookalike audiences can help dental practices target potential clients who share similar traits with their existing patient base, increasing the effectiveness of their ads.
- Dentists must now market due to increased competition, including corporate dental service organizations (DSOs) and the expansion of general dentists into specialty services.
- Understanding key business metrics like profit margins, customer acquisition costs, and average client spend is crucial for making informed marketing decisions and ensuring long-term profitability.
About Chris
Links https://www.linkedin.com/in/pistorius/ https://kickstartdental.com/
Bio Dentists don't hire us for 'more of the same.' We believe that today's dental world requires a different way of marketing for success. We call it Alchemy - the bringing together of best-in-class marketing strategies to create a whole better than the sum of its parts.
Chapters
| 0:00 | |
| 2:25 | |
| 4:21 | |
| 5:51 | |
| 12:24 | |
| 17:50 | |
| 22:33 | |
| 26:02 | |
| 29:33 | |
| 30:45 |
Transcript
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