#81 Shelly Niehaus | Mastering Customer Experience: Personal Branding, Social Media, and Email Marketing Strategies
Steve Hamoen and Shelly Niehaus explore the importance of customer experience, drawing on lessons from diverse career backgrounds. They discuss engaging customer experiences, client motivations, and overcoming expertise fears. The episode delves into leveraging social media, content creation, and effective email marketing strategies. They cover attracting the right audience, aligning lead magnets, and the significance of personal branding. Strategies for calls to action and nurturing the client journey are highlighted, along with addressing client resistance and simplifying business for a seamless experience. The episode concludes with Shelly Niehaus's contact information and closing notes.
Key Points
- Always guide your clients through the process to ensure they never have to ask what happens next, enhancing their trust and your credibility.
- A strong personal brand built on authenticity, quality content, and a clear value proposition helps you stand out even in saturated markets.
- Use social media as a top-of-funnel tool to create conversations and drive awareness, but focus on nurturing relationships through email to convert leads into committed clients.
About Shelly Niehaus
Experienced Owner with a demonstrated history of working in the photography industry. Strong arts and design professional skilled in Market Planning, Business Planning, Sales, E-commerce, and Business Development.
Links: https://www.linkedin.com/in/shelly-niehaus-7680652/ https://coaching.shellyniehaus.com/
Chapters
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| 2:02 | |
| 3:14 | |
| 6:50 | |
| 9:18 | |
| 12:09 | |
| 15:23 | |
| 18:56 | |
| 22:08 | |
| 27:03 | |
| 30:01 |
Transcript
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