#53 Pete Romano | Building an enterprise: The convergence of marketing, sales, and tech
Steve Hamoen and Pete Romano discuss business automation, founding challenges, CRM evolution, and strategies for hiring and scaling. They explore shifting from operations to enterprise building, the convergence of marketing, sales, and technology, and the importance of live human interaction.
Key Points
- Understanding and mapping out business processes before integrating technology is crucial for effective system design and support.
- AI and other niche tools are rapidly evolving to address specific business challenges, but the human element and live interactions remain irreplaceable.
- The future of CRM and business automation lies in tools that not only track activities but also provide actionable insights to help users make informed decisions and improve daily operations.
Pete Romano:
Link: https://www.linkedin.com/in/pete-romano/ https://segwik.com/
About The average business today operates with no less than 12 different pieces of software. No small business owner should ever be expected to find scalability for their business while having to integrate and sync all these platforms.
This approach adds unnecessary overhead, makes life impossible for staff members who have to be trained on this software and that software, and adds a ton of overhead to everybody's day.
Your business deserves an edge to compete against the competition.
After speaking with hundreds of businesses of all different industries, I began to guide clients through their own prospective marketing journeys, and realized there was no existing CRM software that brought together the tools their small businesses needed (and make them available through one easy login).
I founded the company Segwik, which gives businesses that edge by bringing all the tools they need into one place, while providing all the support necessary to learn and master these tools.
Segwik believes in giving you the means to empower your vision. Our CRM technology is easy to adopt, easy to implement, and easy to grow upon.
Run your entire business with clarity of mind and the knowledge that your brand is running at its highest possible level.
Turn leads, calendars, automated emails, and customer journeys into your vision and bring your business to the next level.
Message me for a consultation on your business operations or book a demo with our team here: https://segwik-admin.segwik2.com/booker/demo-&-discovery
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Transcript
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