The Money Mindset Mentoring Podcast
Steve Hamoen covers sales and marketing mastery to overcoming challenges, scaling through team development, and harnessing the power of mentorship for rapid growth.
Mastering Branding, Customer Engagement, and Strategic Marketing for Business Success
In this episode, Steve Hamoen delves into the intricacies of focused branding and marketing strategies, emphasizing the importance of identifying and engaging with ideal customers. He explores strategic marketing and relationship building, mapping the buyer's journey, and leveraging brand strategies tailored for small businesses. The discussion covers value-driven email marketing, business transitions, and the fundamentals of brand building. Steve compares buying a business to starting one from scratch and highlights the hub and spoke strategy in marketing. The episode also touches on timing, search intent, and maintaining consistency, with insights from Pinterest on measuring content effectiveness.
Key Points
- Building a brand isn't about the size of your business but about creating relationship equity that goes beyond functional and transactional benefits.
- Focusing your marketing efforts on the top 20% of your customers who generate 80% of your revenue can yield a higher return on investment.
- The essence of effective digital marketing lies in understanding your customer's journey and delivering the right message at the right time.
Chapters
| 0:00 | |
| 4:01 | |
| 7:54 | |
| 9:49 | |
| 12:05 | |
| 17:37 | |
| 22:25 | |
| 23:02 | |
| 27:56 | |
| 30:36 | |
| 34:14 | |
| 39:13 | |
| 43:35 |
Transcript
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