The Money Mindset Mentoring Podcast
Steve Hamoen covers sales and marketing mastery to overcoming challenges, scaling through team development, and harnessing the power of mentorship for rapid growth.
Unlocking Publicity: From Conor McGregor's Success to Elevating Your Brand
Jill Lublin joins Steve Hamoen to discuss Conor McGregor's marketing success and the significance of public relations. They delve into measuring ROI on publicity and the benefits of podcasting, emphasizing key performance metrics and media credibility. The conversation explores the power of attention, actionable steps for gaining publicity, and leveraging personal stories. They highlight the importance of recency in publicity, taking massive action, and three actionable steps for visibility. Jill shares insights on transitioning from podcast guest to host, personal branding, and the role of trust in publicity. The episode concludes with a crash course on expert authority through earned media.
Key Points
- Publicity is a continuous process that amplifies your visibility, credibility, and ultimately your revenue by constantly getting you in front of your target audience.
- Your personal story and unique experiences can be leveraged to create authentic and relatable content that resonates with a broader audience, making your brand more memorable and trustworthy.
- Taking immediate, imperfect action in publicity efforts can yield significant results and learning opportunities, far outweighing the benefits of perfect but delayed planning.
Chapters
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| 3:22 | |
| 6:05 | |
| 9:01 | |
| 14:40 | |
| 19:42 | |
| 23:51 | |
| 25:38 | |
| 27:02 | |
| 28:39 |
Transcript
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