
Email Mastery: Strategies, Authenticity & Community with Tanya Brody
In this episode, Steve Hamoen and Tanya Brody explore modern marketing strategies, focusing on building a marketing mindset and effective content creation. Tanya highlights addressing customer questions, crafting compelling subject lines, and using common phrases in marketing. They discuss authenticity, AI in marketing, and the importance of business owners engaging in copywriting. The episode offers tips for creating engaging email content, ensuring compliance, and re-engaging old email lists. The conversation wraps up with actionable steps for email marketing and Tanya's final thoughts on attention in business.
Key Points
- Regularly engaging your email list with valuable content is crucial for maintaining connections and driving action from your audience. Start by addressing common questions and objections your customers have, and use intriguing subject lines to increase open rates. Building a supportive community around your email marketing efforts can provide accountability and improve the quality of your content through collaborative feedback.
Chapters
0:00 | |
4:46 | |
7:32 | |
8:49 | |
12:25 | |
13:40 | |
17:15 | |
20:21 | |
21:02 | |
23:05 | |
24:11 | |
25:08 | |
27:50 | |
29:11 | |
32:11 | |
35:57 | |
40:12 | |
44:01 | |
44:33 |
Transcript
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