Self-Publishing, Omnipresence, and Leadership for Business Growth
Steve Hamoen and Barry Cohen dive into self-publishing and achieving business omnipresence. They explore diversifying content platforms, scaling teams, and strategies for content creation, testing, and automation. The episode compares self-publishing with traditional methods, highlighting books as tools for credibility and leverage. They discuss book economics, writing for differentiation, and building a business kit. Creative challenges, imposter syndrome, and mentorship's impact are addressed. The episode wraps up with insights on leadership and audience engagement strategies.
Key Points
- Investing in your own platform is crucial to avoid being at the mercy of other social media channels.
- Creating and distributing unique, original, and compelling content across multiple platforms is key to achieving omnipresence.
- A book can be the best business card, setting you apart and establishing you as an expert in your field.
Chapters
0:00 | |
1:57 | |
3:28 | |
5:16 | |
7:24 | |
9:11 | |
11:44 | |
15:23 | |
18:02 | |
20:18 | |
21:40 | |
24:55 | |
26:19 | |
29:00 |
Transcript
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